Mindless Eating

Mindless Eating:

The 200 Daily Food Decisions We Overlook

How aware are we of the food related decisions we make?
Not much if at all! In a recent study we found that people underestimate the number of food
related decisions they make on a daily basis by an average of more than 221 decisions! On another related study we enlisted 379 individuals half of whom (192) were given “larger size
packages, bowls and plates.” On average, 73% of those who got the “larger size” containers thought they ate as much as they normally would, when in actuality, they ate 31% more
than individuals eating from regular sized packages, plates and bowls. When asked why, only 4% believed it was due to the environmental cue – larger size containers
(from MindlessEating.org)

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